When it comes to marketing campaigns, banner design is found to play an important part. A banner is a reflection of the mission of your company, and it can have a long-lasting impact on your target visitors. It can market your services and products in an effective fashion. Printed banners and online banners are two of the primary forms of banners. When you are striving to get the perfect banner design, the following 5 tips are very important to consider.
Go for Flash animation
As compared to standard graphic banners, banners comprising of flash animation look more attractive and colorful. There are many online visitors who go for top click banner designed in flash more than standard graphically designed banners. Although flash banners can be slightly heavier in size and take time to load, they can make the desired point for your business very well. Integrating them into your website can be a good idea.
Choose a standard size
It is important to keep your banner size in consideration. Do not go for more than banner sizes that are bigger than usual sizes, as they can seem too attention-craving and ugly. It can be a good idea to have your banner designed in standard sizes, with a nice and bold heading. As compared to large online banners, standard banners can be better. You can find most websites using standard sized banners these days.
Consider easy, attractive colors
Many banner design professionals commit the basic mistake of going for colors that are loud and too clumsy. They also go for over 3 or 4 colors, which dilute the overall impact of the banners and add to the clutter. It is enough to consider those colors which look fetching to the eyes but are also easy enough to the senses. Simple but attractive colors can be enough attention-grabbing for visitors to your website or blog. It is also a good idea to choose colors for your banner design which are similar to that of your website. The banners need to have the same appearance as that of your blog/website.
Use call to action messages
It is also a good idea to go for call to action messages, such as download, buy now, book now or call today. It has been proven with marketing studies that call to action messages can significantly increase the rate of conversion. Using them properly will not negatively impact your business. Rather, their usage will assist your brand and profit you in both the short and the long run.
Show the banners to others
Finally, it is important to show the finished banners to your friends and peers and ask for their honest opinions. Before you finalize your banner, it is essential to find out the responses first-hand and check whether they are able to create the desired impact for your business. Find out the opinion of the majority and check whether or not most of them like the banner that you have created. Opinion is necessary before finalizing your banner design decision.